A great web design is an important element in marketing a company or a company’s product.
Make that MORE important: because a web site doesn’t just advertise, it connects with a potential customer, allowing that customer to immediately connect with you.
With so many websites, a high-quality, professional web site is not an option; it’s a necessity. But to have your website taken seriously by web savvy viewers and casual browsers alike, you need to have a design that is both professional and unique.
Web Designing is the new “art form”. Few company executives or employees are natural Web Designers, so it’s not a task you can assign to just anyone. But many do; and the result is often a poorly designed website that does not promote your company or your business.
So how can you get a professional web design that will be recognized and attract customers? Like all projects, it needs knowledge and hard work. But you can save both time and money with a few basic rules:
Keep It Simple. Don’t overload it with data – it’s an advertisement, not a catalogue. Simple web designs are easier, cheaper, faster, and more flexible and adaptable to all web environments, “Smartphone’s” or PC’s alike.
Focus on the Key Elements. Use short, eye-catching statements that show your most important assets, skills or products.
Entice the Viewer to Connect. Make your links obvious, intuitive and accessible; Many websites use a “two-column layout”; with a right hand side bar and a navigation bar at the top.
Make your site appealing, but not “busy”. Use primary colors with only one or two secondary colors for contrast.
There are millions of websites. You want yours to be unique, but accessible. Interesting, but not distracting from its primary purpose – to inform and advertise.