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Web Design’s Effect on Digital Marketing

I remember in the early days of the internet, it was impressive just to see pictures and maybe even a little sound on a website. Today web design is on an entirely different level and is key to any digital marketing strategy that a company may have. The graphic design of websites works to make them appealing to the eye. Then videos, testimonials, and music get added to round out the entire package of a website. Media content is crucial when designing the website and digital marketing campaign for a radio station like 103.1 FM WRNR in Annapolis and Baltimore. Web design in 2019 is pivotal to the success of businesses. Not only to catch the attention of the consumer, but in order to be found by a prospective client.

Many websites get revamped in order to improve their SEO, Search Engine Optimization. SEO works to ensure that a website can be found by a search engine such as Google or Yahoo!. In order for the SEO to be effective, it is important that a website is designed in a manner that makes it responsive. If a website doesn’t respond properly when it’s pulled up, the user will most likely move on. For any digital marketing push to be successful, it is important that the content of the website be appealing and functional. When a consumer clicks on a digital ad, it needs to work and it needs to direct them to a website that is easy to use and navigate while drawing them in.

What we are talking about here is User Experience. It doesn’t matter what your product is, if the User Experience is negative, they will not use your product or recommend it to other possible clients. Think about it for a moment. . . if you run a restaurant, and all of your servers are dirty and rude to the guests, and the orders came out wrong or incomplete, you’ll have an empty restaurant. The same idea applies to web design. Your web design needs to show that you care about the experience your client has. When a customer is looking at a website for their local radio station, they need to be able to access information that relates to the music they care about, the contests they want to participate in, and the concerts they want to attend. The website needs to be fast, and it needs to look and behave in a consumer-friendly manner. This web attention comes from the digital marketing efforts.

At the end of the day, websites are like human beings; none of them are perfect. They need to be adjusted, changed, and upgraded as needed so that your business can stay at the top of the digital food chain. Your web design is crucial to your digital marketing strategy. It is the first step, and no matter what you are trying to accomplish, if you cannot take the first step, you will never reach your goal. For more information, please visit wrnr.com.


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