It can be awfully tempting to use all of that available real estate on your blog to compose another sales pitch to try and secure a sale, but that isn’t the wisest strategy for online marketing success. As a business person your first inclination is to sell your product. But too much promotion can have the opposite effect on your business blog traffic.
If you’ve got an e-commerce site set up, it provides current customers and prospects with the opportunity to make a direct inquiry about your product or to place an order. Using your business blog as a second online storefront will cause you to miss the opportunity to educate your prospects and establish yourself as an expert in your niche.
Your business blog provides you with a unique opportunity to regularly provide useful information to prospects. You can answer questions, provide valuable solutions and engage in two-way conversations regarding specific issues that commonly come up within your niche – all of which will attract additional readers.
Establishing yourself as a “go to” resource by producing regular educational content on your blog will make it much easier to generate sales when the time comes for your readers to invest in a product. Your approach to online marketing will have created the trust and confidence necessary to convert the lion’s share of prospects into customers when they are in need of a product or service that you provide.