It’s 2019. . . I seriously doubt there is anyone out there who feels that the design of their website is not directly related to the success of their business. What I do expect is that there are very few who know exactly WHY web design is so important. It is far more than simply an aesthetic issue, a functionality issue, or a content issue. There is a science behind the correlation behind the proportionality of a business’ success to its web design.
An online study was done, titled Trust and Mistrust of Online Health Sites, and this study was looking at the factors that created trust from the consumers of health websites, and whether or not content and different design features contributed to trust, and if so, how. The researchers were surprised to find that the design of a web page played a much larger role than its content when it comes to a consumers trust or lack thereof. It was assumed that even though this study was directed toward health websites, the results should hold true for any website. Pop up ads, slow loading times, small print, boring layout and design, and busy or complex layouts all contributed to the consumers mistrust. The professionals at RNR Digital are well versed in the science of web design and know exactly what should and should not be implemented in order to build your Search Engine Optimization (SEO) and your consumers trust.
Web design and content go hand in hand. If the web design is boring and ineffective, the content of the website will never be seen. Thusly, if the content is lacking, sure, the web design may have gotten the consumer to read it, but will they consume your product? Will they trust you?
RNR Digital has people who know when one side of this equation is lacking, and they know how to build it up in order to increase your SEO.
The experts at RNR Digital know that while it is important to stay on top of the latest trends in web design, you cannot get too hung up on them because trends are fleeting and, ideally, your business will not be. It is important to design a website that is not only rewarding to the consumer, but to the search engine as well. The people at RNR Digital have studied this science and know exactly what your web site needs to not only draw in the consumers, but to build the SEO that brings them in in the first place.
Please make sure to contact the professionals at 410-626-0103.