179 Admiral Cochrane Drive
Annapolis, MD 21401

Call 410-626-0103

Connect with your Customers!

CONNECT WITH US

What Is SEO And Why Is It Important?

SEO successSEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine.

Search engines are programs like Google, Bing and Yahoo! that rank documents a website by  matching  keywords and then ranking them by the number of  “hits” or “visits”, to that site by users searching for related documents and information on the World Wide Web.

Since the ranking is based on the number of hits or visits to a website, it’s essentially a “beauty contest” – the “most appealing” website is the websites with the most search hits and wins first place – that is, they appear on the first “page” of the search result.  In television terms, those websites appear on prime time, all the others are relegated to the “less popular” and “less watched” time frame. Obviously, you want your website to show up on “prime time”; (more…)

Focus on More Than Profits for Long Term Success

first dollarGetting and framing that first dollar earned is a powerful moment in any business owner’s memories.  In order to ensure future successes you’ve got to focus on more than just how much money you are bringing in though.

A successful online marketing strategy is not something that you will likely see astonishing results from immediately.  Developing your business blog and social media profiles, researching keywords and implementing a sound SEO strategy are all things that will take time to develop.  If you do them properly though, you will establish yourself (more…)

Google Wants Quality Too

downloadIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.

Blog and Social Media Marketing Strategies by DC SEO Expert

blogButton-300x288If you are new to online marketing in any capacity the sheer volume of potential approaches might seem completely overwhelming.  Creating a social media presence is a great way to communicate directly with your customers and give your business a boost, but combining social media with a blog can maximize your marketing efforts.

Social media profiles on Facebook and Twitter give you the power to communicate with customers and prospects in real time.  You can impart up to the minute info (more…)

Stand Out from the Crowd

GiraffeIn order to draw prospects in and ultimately convert them to customers, you’ve got to be able to offer them something different from the competition.  Even if your products offer very similar solutions to the competition in terms of a prospective customer’s problem, you’ve got to find a way to stand out and get noticed.

A great way to give prospects something that they can’t get anywhere else is by offering a bit of your expertise in your unique voice by way of your blog and through social media marketing.  Turn your website into a resource. Your business blog and social media profiles give you a unique opportunity to connect directly with current and prospective customers and give them something your competition couldn’t possibly offer – a piece of yourself. (more…)