179 Admiral Cochrane Drive
Annapolis, MD 21401

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Building a Listener Base Through Social Media

Social Media is a huge part of our society today. It is how we stay in touch with those we love, how we kill time, and one of the greatest marketing tools a business can use. Utilizing Facebook and other social networking sites as a part of a marketing strategy is a cost-effective way to generate massive amounts of traffic for a business. By taking advantage of the built-in marketplace that comes with social media, you can increase your SEO, your brand awareness, and the amount of traffic that is generated by your business. For radio stations like WRNR 103.1 FM in Baltimore and Annapolis, social media marketing is an essential tool for building their listening audience and advertising concerts, contests, and special events.

Social media can help build your business by giving you an outlet to provide what the listeners want. By staying on top of social media, WRNR can have a level of connection with the listener that is otherwise unavailable. Dedicated social media marketing helps WRNR provide a level of satisfaction that is invaluable in today’s competitive and oversaturated market. By being able to respond to your online needs and posts, it humanizes the online presence and shows a level of personal attention that is essential to the success of the station. Dedication to customer satisfaction can only have a positive influence on WRNR because even those customers who contact them with a complaint will tell their friends about what an amazing and personal experience they had dealing with WRNR on social media.

The better customer service WRNR can provide helps to build their brand awareness through listener word of mouth when they share links to the station. This in turn can build a loyal customer base that spreads the word to the world through their own social media, thereby helping WRNR’s listener base grow exponentially. If you are not effectively marketing your business on the social network, your business cannot succeed in 2019. By maximizing their social media presence, WRNR can grow into a juggernaut of the airwaves worldwide.

If you are not utilizing social media marketing, you are missing one of the largest outlets for advertising in the world today. Facebook has over a billion users, and through their social media presence, WRNR is able to reach an audience that the air waves can never compete with. To hear more about upcoming concerts and events around Baltimore and Annapolis, or to hear more of today’s best hit music, tune into WRNR 103.1 FM or go to wrnr.com.

The Benefits of SEO Marketing for Radio

If you need to know who’s playing at Ram’s Head Live in Downtown Annapolis, or if you want to know what radio station to listen to in Annapolis to hear today’s latest hits from Halsey, Vampire Weekend, or Young the Giant, how are you going to figure it out? If you are like anyone else in the world today, you search online for exactly what it is you are looking for, and you will find that WRNR 103.1 is the station to listen to. But why did WRNR pop up I the search engine?

They show up there, partly based on the words you used in your search, Google thought that those listings would help you find what you are looking for. The larger reason they popped up is because of their SEO. SEO stands for Search Engine Optimization and it is a marketing technique that targets quality traffic by utilizing research that determines what key words and phrases are used most frequently when searching for something specific online, and then uses those words and phrases to help search engines know what a web page specializes in. There are algorithms that search engines use to know which websites to direct you to based on what you are searching for. It is important to understand how these algorithms work and how to build your web presence with quality content and services that can make you stand out from your competition. By keeping the website up to date with all the latest technology and knowledge necessary to maximize the SEO, WRNR can keep their station relevant to a search engine. WRNR utilizes digital marketing and other techniques to increase their SEO and get the word out that you need to tune your radio to 103.1 when you are in Annapolis.

The world is changing every day, and so is the way that we do business. WRNR knows the importance of staying on top of the latest trends in SEO marketing and this helps to utilize their marketing budget. It costs money to make money, and by properly handling their SEO marketing, WRNR can maximize the results they are getting from the marketing budget. Anything worth doing is worth doing right, and in order to have a successful radio station in 2019, you have to manage your SEO marketing properly. To hear more of today’s biggest hits, tune into 103.1 FM or go to wrnr.com.

Utilizing Digital Marketing to Reach Listeners Worldwide

There was a time when people got all of their information from the radio. The family would huddle around it every night after supper to catch up on all the important happenings around the globe, and then listen to their favorite radio program. Times have changed. Today the radio is mostly used digitally online. People still listen in their cars and while they are at work, but where the radio really gets people’s attention is when they are listening online. It is important for radio stations like WRNR to be able to get their name out there so the people know where to go for the latest in today’s popular music. Digital marketing is huge for radio stations like WRNR. It is the digital marketing campaign that builds the digital footprint and gets the music of WRNR to the ears of the consumer.

Marketing is defined as the process or technique of promoting, selling, and distributing a product or service, and digital marketing would be the way that a company does this electronically online. One of the largest benefits to digital marketing is that it can give a company immediate feedback and numbers that show exactly how well the efforts are working. When consumers click on an advertisement or a link, the business knows right then that that particular campaign was effective. This is a level of feedback that is simply unavailable when it comes to offline marketing. Digital marketing can help stations like WRNR know exactly where the advertising dollars are best spent based on which campaigns generate the most traffic. It can also help them know what areas are bringing the most attention to the station.

Digital marketing can provide a smaller, local station like WRNR with a worldwide marketplace previously only available to larger, national stations. By being able to reach as many people as the competitor for a nominal fee, digital marketing allows the salt of the Earth stations like WRNR to compete with powerhouse stations that have a nationwide audience on a level playing field. Not only does digital marketing allow them to compete with these stations, but it also helps them know who all the competitors are. The appropriate digital marketing campaign can actually be used to analyze the competitor’s digital marketing strategies and use that information to help gain a competitive advantage.

In addition to being able to play music for a global audience and compete with larger stations, digital marketing can be utilized to ensure that WRNR can reach listeners all over the world. Digital marketing allows for a connectedness with the listeners that offline avenues simply do not provide. Make sure to go to wrnr.com for more information about today’s hits and cool upcoming events like Woodstock 50.

Web Design’s Effect on Digital Marketing

I remember in the early days of the internet, it was impressive just to see pictures and maybe even a little sound on a website. Today web design is on an entirely different level and is key to any digital marketing strategy that a company may have. The graphic design of websites works to make them appealing to the eye. Then videos, testimonials, and music get added to round out the entire package of a website. Media content is crucial when designing the website and digital marketing campaign for a radio station like 103.1 FM WRNR in Annapolis and Baltimore. Web design in 2019 is pivotal to the success of businesses. Not only to catch the attention of the consumer, but in order to be found by a prospective client.

Many websites get revamped in order to improve their SEO, Search Engine Optimization. SEO works to ensure that a website can be found by a search engine such as Google or Yahoo!. In order for the SEO to be effective, it is important that a website is designed in a manner that makes it responsive. If a website doesn’t respond properly when it’s pulled up, the user will most likely move on. For any digital marketing push to be successful, it is important that the content of the website be appealing and functional. When a consumer clicks on a digital ad, it needs to work and it needs to direct them to a website that is easy to use and navigate while drawing them in.

What we are talking about here is User Experience. It doesn’t matter what your product is, if the User Experience is negative, they will not use your product or recommend it to other possible clients. Think about it for a moment. . . if you run a restaurant, and all of your servers are dirty and rude to the guests, and the orders came out wrong or incomplete, you’ll have an empty restaurant. The same idea applies to web design. Your web design needs to show that you care about the experience your client has. When a customer is looking at a website for their local radio station, they need to be able to access information that relates to the music they care about, the contests they want to participate in, and the concerts they want to attend. The website needs to be fast, and it needs to look and behave in a consumer-friendly manner. This web attention comes from the digital marketing efforts.

At the end of the day, websites are like human beings; none of them are perfect. They need to be adjusted, changed, and upgraded as needed so that your business can stay at the top of the digital food chain. Your web design is crucial to your digital marketing strategy. It is the first step, and no matter what you are trying to accomplish, if you cannot take the first step, you will never reach your goal. For more information, please visit wrnr.com.

The Relationship Between Web Design and SEO

It’s 2019. . . I seriously doubt there is anyone out there who feels that the design of their website is not directly related to the success of their business. What I do expect is that there are very few who know exactly WHY web design is so important. It is far more than simply an aesthetic issue, a functionality issue, or a content issue. There is a science behind the correlation behind the proportionality of a business’ success to its web design.
An online study was done, titled Trust and Mistrust of Online Health Sites, and this study was looking at the factors that created trust from the consumers of health websites, and whether or not content and different design features contributed to trust, and if so, how. The researchers were surprised to find that the design of a web page played a much larger role than its content when it comes to a consumers trust or lack thereof. It was assumed that even though this study was directed toward health websites, the results should hold true for any website. Pop up ads, slow loading times, small print, boring layout and design, and busy or complex layouts all contributed to the consumers mistrust. The professionals at RNR Digital are well versed in the science of web design and know exactly what should and should not be implemented in order to build your Search Engine Optimization (SEO) and your consumers trust.
Web design and content go hand in hand. If the web design is boring and ineffective, the content of the website will never be seen. Thusly, if the content is lacking, sure, the web design may have gotten the consumer to read it, but will they consume your product? Will they trust you?
RNR Digital has people who know when one side of this equation is lacking, and they know how to build it up in order to increase your SEO.
The experts at RNR Digital know that while it is important to stay on top of the latest trends in web design, you cannot get too hung up on them because trends are fleeting and, ideally, your business will not be. It is important to design a website that is not only rewarding to the consumer, but to the search engine as well. The people at RNR Digital have studied this science and know exactly what your web site needs to not only draw in the consumers, but to build the SEO that brings them in in the first place.

Please make sure to contact the professionals at 410-626-0103.

The Value of Mobile Apps

Cell phones rule the world. Thus, mobile apps have become a huge part of business today. If you want to have a successful business, you must have a simple, functional, and effective mobile app. Radio stations like 103.1 FM WRNR in Annapolis and Baltimore need to make sure that the mobile apps they offer provide easy access to the radio content, music, and news that consumers are looking for, all in one swipe.

A mobile app is an application that is designed specifically to run on smaller hand-held devices, like smartphones and tablets. Mobile apps function in a manner very familiar to the way your computer would function, but they are designed for devices with smaller software footprints and a more limited function. Mobile apps are usually designed with a much more specific function than the programs that run on your computer.

In the world of mobile apps it is important, especially for radio stations like 103.1 FM WRNR, to stay current with the latest trends in the world of mobile app development technology. Convenience is king – today’s consumer is always looking for a way to make things easier and more convenient. Radio stations are no different. The easier it is for the DJs to access music digitally and share data, the happier they will be in their job. Everyone knows that a happy DJ is far more entertaining than a depressing DJ. A happy DJ capable of captivating an audience can build ratings faster, and higher ratings lead to higher profits. Once you have a functional mobile app that can be delivered to the public, it can take a local radio station worldwide if marketed properly. In today’s world it is critical to have a functional and streamlined mobile app that can adapt in our ever-changing technological environment. For more information please visit wrnr.com.