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February 13, 2014
Published by Stu Kushner on February 13, 2014
Categories
In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often […]
November 27, 2013
Published by Stu Kushner on November 27, 2013
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Internet users DO read articles online, if it meets their interests. More often, they simply search for keywords and links related to those interests. […]
November 12, 2013
Published by Stu Kushner on November 12, 2013
Categories
Online video offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. But unlike expensive TV advertising, it’s relatively […]
October 30, 2013
Published by Stu Kushner on October 30, 2013
Categories
In one month in 2010, 172 million people in the United States watched online videos, an average of 14.6 hours per viewer, and websites that […]
September 26, 2013
Published by Stu Kushner on September 26, 2013
Categories
A recent study found that 66% of online users have viewed an online video advertisement. Obviously, online videos have advantages for businesses. A video can visually […]
April 11, 2011
Published by Stu Kushner on April 11, 2011
Categories
Small business owners with small advertising budgets used to rely heavily on positive word of mouth advertising in order to grow their business. While times and […]