179 Admiral Cochrane Drive
Annapolis, MD 21401

Call 410-626-0103

Connect with your Customers!

CONNECT WITH US

Generate Interest in Upcoming Endeavors

promo-300x103If you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales.  If you wait until the product has launched before making your customers and prospects aware of the exciting news you could be missing out on a golden opportunity in your online marketing efforts though. (more…)

Focus on More Than Profits for Long Term Success

first dollarGetting and framing that first dollar earned is a powerful moment in any business owner’s memories.  In order to ensure future successes you’ve got to focus on more than just how much money you are bringing in though.

A successful online marketing strategy is not something that you will likely see astonishing results from immediately.  Developing your business blog and social media profiles, researching keywords and implementing a sound SEO strategy are all things that will take time to develop.  If you do them properly though, you will establish yourself (more…)

The Importance of Fulfilling Your Promises

When creating any type of content for your business a good title is absolutely critical to success in your online marketing campaign. If you can’t immediately grab a prospects attention with a catchy, clever and thoughtful title there is a very good chance that you’ll miss the opportunity to engage them further.  While you should take as much time as necessary preparing the perfect title for your posts and videos it is also of critical importance that you follow up that powerful title with the appropriate content.

If you promise a specific solution to a serious issue with the title of your content you’ve got to make sure that the content that you deliver fulfills that promise as fully and completely as possible.  Offering up a title for the sole purpose of attracting attention or soliciting clicks through to your website may provide a temporary spike in traffic, (more…)

Deliver Quality to Instill Confidence in Your Business

You work tirelessly to ensure that the product that will end up in your customer’s hands is the best that it can possibly be, but you can’t stop there is you want your business to succeed.  If you don’t work to assure the same quality in your online marketing efforts the product that you’ve worked so hard on may never get into the hands of those customers.

In order to get new visitors to your website to seriously consider purchasing something that you’ve created you’ve got to show them that you are serious about every phase of your business.  You need to make sure that there are no broken links, no spelling errors and no grammatical miscues on your website to instill the confidence in your business necessary for a visitor to become a customer.  You can’t expect a brand new visitor to your blog or website to trust a product that you’ve created (more…)

Reach a Wider Audience with Social Promotion of Video Content

videoIf you’re relatively new to the online marketing game, generating a video for marketing purposes may seem like a frightening undertaking.  In reality though, a decent video won’t take you much longer to produce than a high quality blog post and could help you to reach and connect with a much larger audience.

You don’t need any special education or overly complex tools in order to create a video that will attract new contacts or generate interest in your business.  If you’ve got a smartphone or a basic video camera and a deep understanding of your own product you’ve got more than enough to take your online marketing to a more visual level.

Start this phase of your online marketing plan by shooting a short video that shows prospects how to use your product or a video that highlights the features that set it apart from the competition.  Upload your video to YouTube, share it via your social networking accounts and blog and ask your connections for shares and feedback.

Not all of your connections will have the time or patience to read a thousand word blog post a few days a week, but that doesn’t necessarily mean that they wouldn’t benefit from the information.  By sharing both well written blog posts and informative short videos you will be able to reach and help a much broader audience than you would through blog posts alone.  These additional connections can help to spread the word of your brand even further and will ultimately result in more chances for you to engage qualified leads.