If you’re relatively new to the online marketing game, generating a video for marketing purposes may seem like a frightening undertaking. In reality though, a decent video won’t take you much longer to produce than a high quality blog post and could help you to reach and connect with a much larger audience.
You don’t need any special education or overly complex tools in order to create a video that will attract new contacts or generate interest in your business. If you’ve got a smartphone or a basic video camera and a deep understanding of your own product you’ve got more than enough to take your online marketing to a more visual level.
Start this phase of your online marketing plan by shooting a short video that shows prospects how to use your product or a video that highlights the features that set it apart from the competition. Upload your video to YouTube, share it via your social networking accounts and blog and ask your connections for shares and feedback.
Not all of your connections will have the time or patience to read a thousand word blog post a few days a week, but that doesn’t necessarily mean that they wouldn’t benefit from the information. By sharing both well written blog posts and informative short videos you will be able to reach and help a much broader audience than you would through blog posts alone. These additional connections can help to spread the word of your brand even further and will ultimately result in more chances for you to engage qualified leads.