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February 27, 2014
Published by Stu Kushner on February 27, 2014
Categories
With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. […]
February 13, 2014
Published by Stu Kushner on February 13, 2014
Categories
In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often […]
February 5, 2014
Published by Stu Kushner on February 5, 2014
Categories
When business owners are asked if they publish a newsletter, the majority will say “No”. Which leads to the next question: “Why not?” Some of the […]
November 27, 2013
Published by Stu Kushner on November 27, 2013
Categories
Internet users DO read articles online, if it meets their interests. More often, they simply search for keywords and links related to those interests. […]
November 12, 2013
Published by Stu Kushner on November 12, 2013
Categories
Online video offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. But unlike expensive TV advertising, it’s relatively […]
November 4, 2013
Published by Stu Kushner on November 4, 2013
Categories
Web-savvy companies have already adapted their marketing strategies to exploit the internet’s global reach. Internet advertising is now common practice for companies wanting to exploit […]
October 23, 2013
Published by Stu Kushner on October 23, 2013
Categories
Advertisers know that it’s hard for people to relate to a product unless there’s a name and a brand behind it. The advantage of personalizing a […]
October 17, 2013
Published by Stu Kushner on October 17, 2013
Categories
The number of online video viewers has grown from 55 million in 2003 to over 160 million plus today. Television advertising still gets the largest viewers […]
September 19, 2013
Published by Stu Kushner on September 19, 2013
Categories
Statistics show that while TV advertising is dropping, Internet advertising is rising. Website marketing is interactive, It’s the advertisement and also the store itself, with little […]