Even if the prime reason that you joined Facebook and Twitter was for promoting your business, it doesn’t mean that you need to be robotic about your marketing. Social media is just as much about engaging your customers as it is about informing them of your services.
Updating your status at the exact same time every day with the exact same link to a landing page that sells your product is a great way to turn off prospects. In order to get and maintain that huge number of friends and followers that you hope will ultimately turn into more sales, you’ve got to give them a little more than just your sales pitch.
If you’ve seen an amazing viral video that you really enjoyed, it’s okay to share a link to it on your social media accounts. Of course you don’t necessarily want to pass around something that could conceivably be offensive, but sharing an entertaining link with your prospects can be a good thing – even if that link doesn’t have anything to do with your business.
There is a fine line between effective internet marketing and over-promoting your business. Using your social media accounts to inform your friends and followers of pertinent industry news and bits of fun and fascination in addition to self promotion will get you the best results from your efforts. Using your accounts for nothing more than links to your own page will quickly cost you valuable followers and possible sales.