Can anyone predict the future? Maybe we can with web design. After all, web design depends on technology, and once a technology is invented, someone will figure out what to do with it.
Responsive design is the hottest thing in the web: merging speed, movement, color, depth, flexibility and interactivity. The same website can be seen on a desktop or a “hand held” and still look and act the same. So what’s next?
What the user sees now is graphics and groupings of text/images/icons and various links and images. Many sites ask a user’s name and email address before even learning about the site itself and what it offers. Responsive Design will remove these “archaic” elements by not building websites, but building “Smart sites”.
With a pageless web site, the user is essentially reading a story – not an advertisement. Entering the site is like opening a book: the visitor progresses naturally from beginning to end by merely scrolling. No “link hunting” or “point and click” guesswork. According to the developers, this makes a “seamless experience” where you go from page to page until the “story” ends. No “wrong turns” or “dead ends” and no more back to “page one” to start over. This also makes the message clearer and more powerful than separating the “message” among a home page, “about” page, mission page, sidebar, etc.
By using parallax technology, web designs create uniformity: scrolling content is already used across many platforms and devices. Even better, removing the traditional “page-jumping” mode creates seamless, single-page site “stories” that flow, creating interactive narratives leading to both rational and emotional experiences; regardless of the content.
Marketing is an increasingly important and visible presence on the Internet today. Websites using responsive design techniques can more effectively promote their company and products.