Quality content and regular updates can make your blog an instrumental part of your marketing strategy, but you may not be reaching nearly the audience that you could. With one simple addition to your business blog you can easily multiply the incoming traffic and potentially generate many more quality leads.
Inviting your regular readers to easily share your content with their connections via Tweet and Facebook buttons on every post can maximize the amount of traffic you see coming into your blog. It’s a safe bet that the vast majority of your regular readers are either on Facebook, Twitter or both. If you continually generate timely, useful and high quality content, most of them would probably be willing to share it with their connections.
Facebook and Twitter are very powerful ways to get your word out by way of your own accounts. Imagine how many people can be reached if even ten percent of your regular readers share your work with all of their connections. You make every effort to provide the best quality service; there is no reason that you shouldn’t make it as easy as possible for your customers to recommend you to their friends as part of your marketing strategy.
Word of mouth advertising is still one of the best methods of drawing in quality leads and the power of social networking has only made it more effective. Your loyal readers and customers now have the power to instantly reach hundreds or even thousands of people. A gentle nudge to share a quality article with the simple push of a button could pay huge dividends.