Posted by KristinTynski
As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally.
In order to continue improving our craft, we spend a lot of time looking at what really works and are always striving to develop processes and learning that builds from these lessons. One of our biggest goals is to iterate on our content until we feel it has met the criteria for true stickiness and potential virality. What follows are the main components of this process â€” a formula for creating successful viral content. Here it is:
I know it lookâ€™s intimidating, but donâ€™t worry â€” it really isnâ€™t too complicated. Stay with me.
Start with the assumption that every single person in your target audience is a potential sharer and that they all want to share content, they just donâ€™t know it yet. Push the right buttons for enough people, …read more