SEARCH ENGINE OPTIMIZATION
Search Engine Optimization or SEO for short, is the process of improving the visibility of a website in a search engine’s search results. Generally, the earlier and more frequent a website shows up in a search results list, the more visitors it will receive from the search engine’s users. RNR Digital Solutions takes into consideration how search engines work, what users search for, the search terms or keywords that are typed into search engines, and which search engines are preferred by their targeted audience, and uses this information to optimize a website by editing its content, HTML and coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
WHY SEARCH ENGINE OPTIMIZATION?
Did you know that 85% of Internet users never scroll past the first page of search results? That means that if your website does not show up on the first page of search results, 85% of Internet users that make searches on search engines will never find you. In today’s highly competitive market, SEO is more important than ever for businesses to be seen on the web. Even with the dramatic changes to the digital landscape over the last few years, SEO continues to remain an effective and important marketing strategy for businesses to adopt. In today’s times, SEO is no longer just an option—it’s a necessity.
Search Engine Optimization helps you put your website on top positions in search engine result pages so that you can receive the majority of impressions and clicks, and significantly increase traffic to your website. But SEO is not just about increasing any web traffic. It’s about increasing the right kind of traffic—that is, the right kind of people—your target market—to your website within your chosen market sector, for your specific products or services. SEO is about quality, not quantity.
Being on the first page for your targeted keywords not only helps you get more exposure and traffic for your website, but it also helps users to associate your brand with those keywords, and instills trust since users are more likely to trust a brand when it appears in high positions rather than brands that don’t have a good web presence. Companies on the first page of search results are generally perceived to be more trustworthy. The more your pages and content rank in high positions in search engines, the more chances you have for users to see your content and associate it with your brand, thereby increasing not only the awareness of your brand, but also the trustworthiness of your brand as well.
TAKE YOUR BUSINESS TO THE NEXT LEVEL
RNR Digital Solutions will increase your search engine rank to the first page of all major search engines and site traffic of any company. The expertise offered by its technical and writing staff enables RNR Digital Solutions to successfully meet the needs of companies with complex websites in competitive industries.
ANALYZE A WEB SITE
We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors, higher conversion of sales and leads.
ON PAGE & OFF PAGE OPTIMIZATION
The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.
Search Engine Marketing (SEM)
Turn Clicks into leads.
Turning clicks into leads doesn’t need to be time-consuming or expensive. In fact, we’ve made it so simple, all you need to do is pick your coverage area, select your campaign budget and we’ll do the rest.
HERE WHAT YOU GET:
- A full-service pay-per-click program on Google search, Yahoo and Bing.
- A certified Campaign Management team to monitor performance and proactively adjust your program for optimal results.
- We target motivated customers and deliver high-quality leads to your website.
- Only pay for the leads that actually click your ad.
WE WILL CUT THROUGH THE DETAILS TO SHOW YOU THE ANALYTICS
Summary report: Review the number of impressions, clicks, click-through-rates and cost-per-click.
- Campaign Details: See category, average position, clicks, spend and average cost per click.
- Conversion Reporting: Know how many calls, emails and forms were generated.
Call 410-626-0103 or email us for more information.