Google Analytics generates detailed statistics about the visitors to your website. Its main feature is that the system is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
Google Analytics can track visitors from all referring sites, including search engines, display advertising, pay-per-click advertising, email marketing and other digital sources such as links within PDF documents.
Integrated with AdWords, we can help you review online campaigns by tracking landing page quality and conversions. Converting a customer means sales, lead generation, viewing a specific page, or downloading a particular file. By using Google Analytics, we can help you determine which ads are performing, and which are not, providing the information to optimize or cull campaigns.
Through the use of Google Analytics analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
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