Creating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But a newsletter has to be done right to be effective.
Name your Newsletter. Be creative. ”Amalgamated Widgets” may be your company name, but it‘s hardly something that grabs your attention. And the point is to attract attention. Think out of the box, like “Widget Wonderings”, or “Widget World”. Don’t be afraid to be creative. You’re not testifying before Congress, you’re attracting clients and customers.
Avoid Hype: Your newsletter should be informative, but not a sales pitch. Articulate your goals, values, quality and integrity. One of the best ways to advertise your products is telling the story behind the product. Relate what went into making it and the skills and dedication of your employees. In that way, you focus not only on the product, but on your company and the people in it as well.
The point is, your Newsletter is a like the old time door-to-door salesman. Done right, and you’re invited inside. Done wrong, and you’re left out on the street.