A blog and social networking accounts are very valuable aspects of a good inbound marketing strategy, but they aren’t the only pieces of the puzzle. These forms of communication are designed to provide high quality content that will inform your connections of things like pertinent industry information and new product developments.
In order to appeal to customers who are always on the lookout for a special sale or insider deal you should focus at least a bit of your marketing efforts on an e-mail newsletter. A newsletter is a great way to ethically build your mailing list, personally address customers and give them another easy avenue of communications and inform them of upcoming specials.
Business owners who’ve barely gotten their feet wet on social networking and their new blog might be thinking that adding another duty to the pile is just too much. Generating an e-mail newsletter isn’t nearly as time consuming or labor intensive as daily blogging and generating multiple social networking updates. In fact, with an e-mail newsletter, there can certainly be too much of a good thing.
A single, well written e-mail newsletter per month containing a valuable offer good for only newsletter subscribers can have a big impact on sales. A valuable offer is easily shared among subscriber contacts, who may in turn sign up personally to have access to deals and become solid leads or possibly even repeat customers. You can also compile your weekly blog postings into a monthly newsletter. That way you are recycling your content and pushing out outbound to your customers.