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Social Media is a huge part of our society today. It is how we stay in touch with those we love, how we kill time, and one of the greatest marketing tools a business can use. Utilizing Facebook and other social networking sites as a part of a marketing strategy… read more

I look for cool website design tools. Here are some that I found and that I would like to share with you. HTML Code Generator – This site has a screen editor that allows you to create content and then convert it HTML Source code by simply clicking on the… read more

“How often should I…?” is one of the most common beginnings to questions when it comes to any aspect of online marketing.  Unfortunately there isn’t always a clear cut answer for every part of the equation.  Even if you follow other successful businesses’ formulas when it comes to blog and… read more

Providing your customers with quality content is essential for online marketing success, but failing to provide the type that your connections are looking for can result in missed opportunities.  You need to create content that is related and relatable to your product or service in order to have the greatest… read more

If you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales.  If you wait until the product has launched before making your customers and prospects aware… read more

Getting and framing that first dollar earned is a powerful moment in any business owner’s memories.  In order to ensure future successes you’ve got to focus on more than just how much money you are bringing in though. A successful online marketing strategy is not something that you will likely… read more

When creating any type of content for your business a good title is absolutely critical to success in your online marketing campaign. If you can’t immediately grab a prospects attention with a catchy, clever and thoughtful title there is a very good chance that you’ll miss the opportunity to engage… read more

You work tirelessly to ensure that the product that will end up in your customer’s hands is the best that it can possibly be, but you can’t stop there is you want your business to succeed.  If you don’t work to assure the same quality in your online marketing efforts… read more

If you’re relatively new to the online marketing game, generating a video for marketing purposes may seem like a frightening undertaking.  In reality though, a decent video won’t take you much longer to produce than a high quality blog post and could help you to reach and connect with a… read more

Updating blog and social media content regularly is critical for online marketing success.  If you want to reap the biggest benefit from your online marketing efforts though, you’ve got to make sure that the content that you are providing is something your readers haven’t seen before. Updating your content daily,… read more

Your social media marketing efforts revolve around delivering the fastest, most concise and most direct messages possible to your customers.  Just because this mode of communicating with your customers and prospects is fast, it doesn’t necessarily mean that your efforts will yield rapid results though. Prior to embarking on a… read more

If you are attempting to make the biggest possible impact with your online marketing efforts you should make every effort to provide the most useful information in the least possible space.  This goes for just about every method of online marketing that you plan to use from blogging to e-mail… read more

You are an authority in your niche and you’ve worked and studied hard to become so.  There is no reason for you to simply report industry news when you can open a platform for dialogue by sharing your personal expert opinion on things that are occurring within your industry. Some… read more

There is no doubt that you business blog can be a powerful tool for attracting new prospects and creating more conversions.  The more attention you put into the finer details of your blog post though, the greater your chances for online marketing success. A lot of online marketing experts will… read more

It isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult… read more

It is an absolute truth that to build the biggest possible following from your online marketing efforts that you’ve got to deliver content on a regular basis.  What seems to confuse those new to the inbound marketing game though is the broad sense of the term “regular basis.” While it… read more

It can be awfully tempting to use all of that available real estate on your blog to compose another sales pitch to try and secure a sale, but that isn’t the wisest strategy for online marketing success.  As a business person your first inclination is to sell your product. But… read more

There is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current… read more

As a small business owner odds are high that you’ve performed just about every duty in your company on more than one occasion.  As you begin your journey into effective online marketing, you’ve got to be every bit as willing to take on multiple roles in order to succeed on that front… read more

Using a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you… read more