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By ScottOfford Posted by ScottOfford Blogging is a great way to get additional content into your website that both your visitors and the search engines will like. But there are a few things to keep in mind when starting this kind of content creation endeavor. Below, I explain how my… read more

By Sean Work The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them. The unfortunate bottom line is no one will read your great offer on your stunning landing… read more

By robinparallax Posted by robinparallax In this article, I’ll examine the art of thinking sideways for one of the slightly more tricky marketing clients I’ve worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios. It’s amazing what you end up… read more

By Sean Work We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer retention. While there’s nothing wrong with working hard to grow… read more

By Sean Work Today’s article is a guest post by David Cheng of ShareBloc. Maintaining a steady blog publishing routine is hard to do. At ShareBloc, we try to blog at least two times a week, either on our blog or syndicated elsewhere. We’re a small team so an aggressive… read more

By KristinTynski Posted by KristinTynski As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally. In order to continue improving our craft, we spend a lot of time looking at what really works and are… read more

By Zach Bulygo We’re pleased to announce a new integration with a tool called AB Tasty. As the name suggests, AB Tasty is an A/B testing tool. When you run an A/B test using AB Tasty, you’ll automatically be able to send your results to KISSmetrics. Conducting a test with… read more

By Sean Work As the Android vs. iOS saga continues, most major apps establish their presence on both platforms. Many opt for iOS first, since there are only a few device models (as opposed to the ever-expanding portfolio of Android devices and manufacturers). Nevertheless, some have been swayed by the… read more

By Sherice Jacob One of the best ways to improve conversion rates is to identify and eliminate major stumbling blocks that are preventing your users from moving forward. Typically these are common issues like “Not Found / Out of Stock” errors, technical glitches, reducing clutter and removing distractions like third-party… read more

By Carla_Dawson Posted by Carla_Dawson Parallax Scrolling is one of the latest trends in web design, yet most parallax scrolling websites are not SEO-friendly. I have observed this trend on sites like Awwwards, theFWA and many more. I have also observed that there are many articles that say parallax scrolling… read more

By Sean Work So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content. Maybe you’re wondering, “Okay, what’s next? How can I take… read more

By Sean Work We are excited to announce 3 brand new features to make KISSmetrics even better and simpler to use. 1. New Cohort Report Feature: See the people in each cohort cell Now you can get a list of people that take a long time to engage and reach… read more

By Sean Work Imagine you are traveling in a faraway country, outside of your comfort zone. You are enjoying the sights and sounds and smells, but you know you are a stranger in a strange land. Then, you hear someone speaking your native language. Immediately, you turn to see who… read more

By Gryffin.com Posted by Gryffin.com The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hatâ€� link building. So… read more

By Sean Work On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do. But no matter how much we… read more

By billhartzer Posted by billhartzer By now, you’re probably very used to the original, or what I would like to call the main Top Level Domains (TLDs), .com, .net, and .org. And everyone else, other than SEOs and online marketers, are more “used to” seeing those three TLDs, as well… read more

By Sean Work Today we have a fun little quiz that determines what kind of marketing superhero you are. Take the quiz below and when you’re finished, share your results with your followers! This quiz was created for the KISSmetrics Marketing Blog by Fit Marketing . …read more    

By Sean Work “Always deliver more than expected” – Larry Page E-commerce websites are no exception to this working law. In fact, e-commerce is one of the least forgiving areas if you simply meet basic requirements. Elements such as site speed, design, positioning, pricing, categorization, and SEO are vital for… read more

By Firestarter-SEO Posted by Firestarter-SEO This article, blog, guest post, or whatever you want to call it, is written for those who are new and learning SEO. I hope I don’t come off as cocky or arrogant. I simply want to help make the SEO community a better place. After… read more

By Tom Ewer You make an assumption when building a WordPress site. That assumption is that people will look at everything you want them to look at, just because it’s there. In an ideal world, yes, the quote from Field of Dreams would ring true: “If you build it, they… read more