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Marketing Ideas

Social Media is a huge part of our society today. It is how we stay in touch with those we love, how we kill time, and one of the greatest marketing tools a business can use. Utilizing Facebook and other social networking sites as a part of a marketing strategy… read more

The internet is a beautiful thing. Over the years it has grown and evolved and has become a juggernaut that commands the attention of everyone and everything. You can find and do anything on the internet. You can now talk to and see your pen pal in China, you can… read more

If you need to know who’s playing at Ram’s Head Live in Downtown Annapolis, or if you want to know what radio station to listen to in Annapolis to hear today’s latest hits from Halsey, Vampire Weekend, or Young the Giant, how are you going to figure it out? If… read more

There was a time when people got all of their information from the radio. The family would huddle around it every night after supper to catch up on all the important happenings around the globe, and then listen to their favorite radio program. Times have changed. Today the radio is… read more

I remember in the early days of the internet, it was impressive just to see pictures and maybe even a little sound on a website. Today web design is on an entirely different level and is key to any digital marketing strategy that a company may have. The graphic design… read more

No building was built without a foundation. No puzzle was finished with just one piece. No company is complete without a proper website and well-built Search Engine Optimization (SEO). Search Engine Optimization is extremely important to building internet traffic and there is a science behind it. RNR Digital has mastered… read more

It’s 2019. . . I seriously doubt there is anyone out there who feels that the design of their website is not directly related to the success of their business. What I do expect is that there are very few who know exactly WHY web design is so important. It… read more

Have you ever been on Facebook and gotten thoroughly distracted from the messages your friend was sending you because you saw a link that mentioned a new album from TOOL so you clicked on the More Details button? The next thing you knew, you fell down a rabbit hole of… read more

SEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine. Search engines are programs like Google, Bing… read more

Mistake 1: Ignoring the script:  The “story” is everything. But how can you tell a “story” about a product in sixty seconds?  Think about what an effective TV advertisement does. It “grabs you” in the beginning, and then sells the product with a theme or “story” you can relate to… read more

With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. Granted, those interactive websites are the new technology, and used by just about anyone with a computer. Compared to that, the traditional newsletter may… read more

Of course, content is the primary focus for a newsletter, as it is for any published document, but even the best written and most informative newsletter is useless if no one reads it. The title or name of any document is what we see first, and if it doesn’t catch… read more

In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often lost; and even costumers who go to a store or office often end up waiting their turn before being served; often by unfamiliar and… read more

When business owners are asked if they publish a newsletter, the majority will say “No”. Which leads to the next question: “Why not?”  Some of the answers are: “It takes too much time.” “It’s  a waste of money” “I don’t see any use for one” The perception is that publishing… read more

A Company Newsletter is an excellent way for management to both connect with their employees and it also acknowledges their efforts and achievements publicly. Nothing raises the loyalty and morale of a workforce than to be publicly recognized for their efforts. Company Newsletters are also a cost-effective way of getting… read more

No, we don’t mean sans serif or Italic, but producing and distributing an informational or technical newsletter to a specifically targeted “audience” of readers. There are three general categories of newsletters: Promotional/Marketing Newsletters “Relationship” Newsletters Professional Newsletters. Promotional Newsletters, also known as Marketing Newsletters are used by businesses to promote,… read more

Creating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But a newsletter has to be done right to be effective. Here are some tips to make your newsletter more effective: Name your Newsletter. Be… read more

It’s like the flu, eventually everyone gets it.  “Writer’s block” is an annoying but usually temporary malady where you suddenly have no clue what to write about and no clue where to start.  Anyone who writes gets it… eventually.  It’s certainly not fatal, but when you have a deadline to… read more

One of the most effective ways to keep in touch with valued customers and clients is the company newsletter. Newsletters come in all shapes and sizes, but the purpose is the same, to inform and engage your audience and potential customers on a personal level. Whether the newsletter is internal… read more

A newsletter is a great way to both promote your company and its services, but once you decide to make one, there are some technical issues to consider. First and foremost is choosing the format for your newsletter. There are several different formats to choose from, and choosing the right… read more