179 Admiral Cochrane Drive
Annapolis, MD 21401

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Building a Listener Base Through Social Media

Social Media is a huge part of our society today. It is how we stay in touch with those we love, how we kill time, and one of the greatest marketing tools a business can use. Utilizing Facebook and other social networking sites as a part of a marketing strategy is a cost-effective way to generate massive amounts of traffic for a business. By taking advantage of the built-in marketplace that comes with social media, you can increase your SEO, your brand awareness, and the amount of traffic that is generated by your business. For radio stations like WRNR 103.1 FM in Baltimore and Annapolis, social media marketing is an essential tool for building their listening audience and advertising concerts, contests, and special events.

Social media can help build your business by giving you an outlet to provide what the listeners want. By staying on top of social media, WRNR can have a level of connection with the listener that is otherwise unavailable. Dedicated social media marketing helps WRNR provide a level of satisfaction that is invaluable in today’s competitive and oversaturated market. By being able to respond to your online needs and posts, it humanizes the online presence and shows a level of personal attention that is essential to the success of the station. Dedication to customer satisfaction can only have a positive influence on WRNR because even those customers who contact them with a complaint will tell their friends about what an amazing and personal experience they had dealing with WRNR on social media.

The better customer service WRNR can provide helps to build their brand awareness through listener word of mouth when they share links to the station. This in turn can build a loyal customer base that spreads the word to the world through their own social media, thereby helping WRNR’s listener base grow exponentially. If you are not effectively marketing your business on the social network, your business cannot succeed in 2019. By maximizing their social media presence, WRNR can grow into a juggernaut of the airwaves worldwide.

If you are not utilizing social media marketing, you are missing one of the largest outlets for advertising in the world today. Facebook has over a billion users, and through their social media presence, WRNR is able to reach an audience that the air waves can never compete with. To hear more about upcoming concerts and events around Baltimore and Annapolis, or to hear more of today’s best hit music, tune into WRNR 103.1 FM or go to wrnr.com.


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