Web Sites are virtual “store fronts”. Like store fronts, what they see in the window should encourage them to “come in and browse!” That’s why we call the software a “Browser”. In both cases, potential customers are “window shopping” – even if they don’t use “Windows”.
Imagine someone browsing in a book store. They go to the section they’re most interested in: Fiction, History, Biography, etc. They might see a title that interests them; typically they’ll read the book jacket to get an idea of what’s in the book. They might open the book and read a few pages, and eventually they’ll check the price. They may do that several times before making a decision. That decision was based on their “Browsing Experience” – and the eventual choice was based on what they saw when browsing.
Websites are more than just advertisements – like a store display, its designed to catch the eye, entice one to look a little more, delve a little deeper. A website is both an Advertisement and often the store itself!
A website predicts who the browser will be. It’s also your “Book Jacket” – enticing someone to open and “browse”.
Some hints: