179 Admiral Cochrane Drive
Annapolis, MD 21401

Phone (410) 626-0103

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Marketing Ideas

SEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine. Search engines are programs like Google, Bing… read more

Mistake 1: Ignoring the script:  The “story” is everything. But how can you tell a “story” about a product in sixty seconds?  Think about what an effective TV advertisement does. It “grabs you” in the beginning, and then sells the product with a theme or “story” you can relate to… read more

With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. Granted, those interactive websites are the new technology, and used by just about anyone with a computer. Compared to that, the traditional newsletter may… read more

Of course, content is the primary focus for a newsletter, as it is for any published document, but even the best written and most informative newsletter is useless if no one reads it. The title or name of any document is what we see first, and if it doesn’t catch… read more

In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often lost; and even costumers who go to a store or office often end up waiting their turn before being served; often by unfamiliar and… read more